参考资料
- ^ Bateson, John E. G. (1979), Why we need service marketing, in Conceptual and theoretical developments in marketing, O. C. Ferrell, S.W. Brown, & C. W. Lamb Jr., eds. Chicago, IL: American Marketing Association, 131–146.
- ^ Laroche, Michel, Jasmin Bergeron, & Christine Goutaland (2001), A three-dimensional scale of intangibility, Journal of Service Research, 4(1), 26–38.
- ^ Mittal, Banwari (1999), The advertising of services: Meeting the challenge of intangibility, Journal of Service Research, 2(1), 98-116.
- ^ Zeithaml, Valarie A., A. Parasuraman, & Leonard L. Berry (1985). Problems and strategies in services marketing. Journal of Marketing, 49(2), 33-46.